Service Momentum
Know where you stand
Useful numbers, with their source and limits in plain sight.
Revenue · Oct 1 – Oct 19
22 completed jobs
8 visits on the schedule
All completed cleanings
In your book
All time vs $150,000
$109,188
recorded all time · 304 jobs
$40,812 to go · 72% of $150,000
October vs September
September: $9,243 ($9,243 recorded + $0 estimated)
October so far: $7,704 ($7,704 recorded + $0 estimated). $1,539 to go to match September.
Repeat customers
70%
62 of 88 past customers booked again.
Counts customers whose first cleaning was at least one cleaning cycle ago.
Leads by source · Oct 1 – Oct 19
30 leads since Oct 1 · from website forms, your tracking number, and leads you added.
UTM detail · Oct 1 – Oct 19
Website and manually added, by date received
Facebook or Instagram: ad UTM, click ID or referrer
utm_source chatgpt · which ad is in Content below
24 other or unknown. Meta ads = utm_source facebook, fb, ig or instagram, a Meta click ID, or a facebook.com / instagram.com referrer. ChatGPT ads = utm_source chatgpt or chatgpt.com.
| Source | UTM source | Campaign | Content | Leads | Meta ads |
|---|---|---|---|---|---|
| Website form | (none) | (none) | 9 | 0 | |
| Referral | (none) | (none) | (none) | 6 | 0 |
| Website form | (none) | (none) | (none) | 5 | 0 |
| Website form | fall_tuneup | before_after | 4 | 4 | |
| Phone call | (none) | (none) | (none) | 4 | 0 |
| Website form | chatgpt | coastal_fall | seasonal_clean | 2 | 0 |
Uses the From and To dates above. A lead with no UTM, click ID or referrer can still have come from an ad: Meta’s in-app browser often hides where a visitor came from.